Do you have what it takes to be an entrepreneur? Running a new business can often bring more challenges than originally meets the eye.

The Myth of Running a Business
Many people believe that once a business opens its doors, customers will automatically appear and buy whatever it is that the business is offering. This is rarely true.

The Reality of Running a Business
Starting a business can entail long hours. It often involves one or a few people sharing many tasks such as

• purchasing.
• stocking the shelves.
• keeping the books.
• interacting with customers.
• cleaning the floor.
• turning out the lights at night.

You might love it or you could hate it.

Our Services

Market Research
We'll guide you in gathering and assessing information on whether your great idea is something customers will want. Research includes

• identifying and locating potential customers.
• identifying potential competitors and how they provide their service or product.
• determining if there is room for you in the marketplace.
• identifying what sets you apart from the competition.
• determining a location.

Marketing Plan
We can help you draw up and implement a thoughtful marketing strategy and action plan to attract customers. Plans include

• identifying your customers, where to find them and how best to reach them.
• determining how to best present and price your service or product.
• understanding why customers might choose your product or service over your competition.
• a sales incentive plan and a strategy for hiring sales people if needed.

Financing
We can    

• help you determine how you'll finance your business.
• help you decide where to raise capital, how much you need and how you will pay it back.
• refer you to lending sources and special financing programs.
• assist you in meeting application requirements.

Form of Organization
We can explain to you the advantages and disadvantages of creating and running your business as a

• sole proprietorship.
• corporation.
• partnership.
• limited liability company.

Business Plan
We can provide guidance in creating your own business plan that

• ensures that your venture has been clearly thought through.
• develops a well-defined direction in which you want to take your business.
• you can present to outside parties, including investors and lenders, to support your application for financing.

Financial Projections and Plans
We can guide you in preparing a financial plan and forecast that

• determines the business feasibility of your idea.
• identifies and plans your business's cash needs.
• sets financial targets.
• supports applications for financing.
• plans the revenues and expenses of doing business.
• determines your anticipated break-even point.
• plans your profit level.

Business License and Taxes
To help ensure that you'll meet your legal and tax filing requirements, we'll direct you to the proper authorities in

• your city.
• your county.
• the state of Arizona.
• the federal government.

Administrative and Other Issues
We can discuss with you and offer some guidance on such needs as

• accounting procedures.
• customer credit terms.
• employee policies.
• human resources.
• operations.
• suppliers.
• insurance.