Bringing Technology to the Marketplace
Bringing Technology to the Marketplace
As technology plays an increasingly larger role in Southern Arizona's economy, the inventor or the developer of technology needs to methodically apply marketing strategies for a successful endeavor.
It's critical to
- assess the demand for the product or technology.
- assess how this demand is already served by potential competitors.
- decide how best to protect and commercialize a product or technology.
- take advantage of available opportunities in the marketplace.
Our Services
Market and Industry Analysis
We can
- suggest several sources for industry data and trends, market structure information and existing competitor activity.
- show you how to conduct your research.
Protection of Technology and Intellectual Property
We can
- provide information on patents, trademarks and licensing.
- direct you to other helpful organizations and sources of information.
Distribution and Marketing Strategy
We will explain ways you can introduce your product or technology to the marketplace, including
- licensing to existing companies or manufacturers or
- starting up your own company.
Business Plan Development and Documentation
We can guide you through the business planning process so that your market opportunity is
- explained clearly.
- directed to the proper audience.
Financing
We'll detail various financing alternatives, including
- special programs.
- commercial loans.
- angel investors.
- venture capital.
- small business research grants such as the Small Business Innovation Research (SBIR) Program or the Small Business Technology Transfer Research (STTR) Program.
We can help you develop your complete financing proposal, including the style and content of any required oral presentations.
If research grants are appropriate, we can help you
- identify current research solicitations.
- complete the required applications.