Short-Term Business Success
Often, business owners and managers leave tomorrow to take care of itself as they deal with what has to be done today.
A good product, a wide-open marketplace and little competition will only keep a business going for the short term.
Long-Term Business Success
The reality is that many start-up businesses fail within the first five years.
Creating a strategic plan increases the odds of success by providing clear direction and the steps necessary to achieve a business's goals.
The process itself also pays dividends by
- revealing ideas gathered from employees.
- motivating managers and employees through their participation.
- capturing a common understanding of the company's mission.
- getting the whole team moving in the same direction.
- building teamwork.
Completing the strategic plan also provides an excellent opportunity to
- communicate the company's direction on a broad basis to employees.
- describe and emphasize the company's values.
Our Services
Outside Facilitator
We become the outside facilitator that keeps the company on task through the strategic planning process.
A facilitator can
- keep the process forward-looking to long-term issues.
- move participants out of the current, comfortable frame of thinking.
- maximize participation in the process.
- avoid having current crises slow down the process.
Internal Analysis
We help you assess the company's
- financial history.
- accomplishment history.
- strengths and weaknesses.
- existing resources.
- current organization.
- perceived existing problems.
External Analysis
We help you examine
- industry trends.
- government policy.
- sociologic and economic factors.
- the characteristics, strengths and weaknesses of each competitor.
- how the company measures up to its competition.
Results
We guide you in creating
- a vision statement that clearly describes what the company should look like in three to five years.
- a mission statement.
- strategy, goals and action plans.
Action plans document tasks to do over the next year to help the company achieve its vision. They often require effort extending over several months or a year. A plan details
- what is required.
- a due date.
- assignment to a specific manager or employee.