Even though everyone agrees that a business needs a strategy to achieve its goals, few know what a real strategy is (Hint: ‘Be the market leader’, ‘Grow revenue 20%’, ‘increase social media use’, etc. are NOT strategies). The upshot is that very few companies have one to help guide their businesses. An honest-to-goodness strategy is THE tool for assuring a company’s activities and choices are consistent and build on each other’s contribution to its success. It prevents the creation of a less-than-effective collection of ‘random acts of business’ from wasting a company’s resources on investments that appear independently to be good ideas but collectively don’t really contribute to a common set of goals and objectives. This presentation is intended to create awareness of the issue and get attendees to start asking the right questions within their own firms.
• Creating a real strategy is the ultimate expression of working on a business vs. in a business
• If they don’t shoot for being most preferred, their actual goal is simply to fit in with everyone else
• They need a real strategy to maximize your chances for becoming the most preferred vendor in your market
• They will benefit incrementally as they build a real strategy over time
Speaker: Mitch Glasser brings over thirty five years of experience in engineering, market research, market management, strategy and sales to his clients. This affords him the ability to work with and enable both technical and marketing teams to see the benefits of having a single, focused approach for competing in a market. Mitch’s ability to ask insightful questions that get at the heart of an issue (“great” questions if you can believe the comments of his clients and peers), and his ability to formulate a strategy and plan for effectively addressing it, sets him apart from many other marketing and business consultants.
Mitch holds Bachelors and Masters Degrees in Engineering, a Masters degree in Statistics, and has had advanced training in qualitative and quantitative market research, pricing, economics, marketing and product management. His industry experience includes imaging, health care, pharmaceuticals, industrial products, telecommunications, wireless, software, consumer products and services, office equipment and e-learning.