Events/Workshops

 
  
    

February

Tuesday, February 09, 2016 1:00 PM to 3:00 PM
Topic: Government Contracting
PTAC Presents: Laying the Groundwork Learn the basics of how government contracting work. Very basic introduction to government contracting and the services PTAC offers. We follow a Who, What, Why, When and How format followed by a group discussion. This course is for small business owners who know very little or nothing about government procurement.
Speaker: Kate Hoy, AzPTAC Counselor, Maricopa County
Wednesday, February 10, 2016 9:00 AM to 12:00 PM
Topic: Financing
Eastern Arizona College & Cochise College Small Business Development Centers, United States Department of Agriculture and Southeast Arizona Government Organization present....Safford's USDA Grant Opportunities Workshop. Who should attend? Any business that is commercial could benefit from this workshop. If you are interested in converting to solar for a source of power, or looking at getting more energy efficient coolers or freezers, you could benefit from this grant. A light breakfast will be provided.
Wednesday, February 10, 2016 5:00 PM to 8:00 PM
Topic: Social Media Marketing
This 3-hour workshop is a hands-on workshop. Students will be at a computer creating, with assistance of the instructor, their own 5-page website using Wordpress. Students will then publish their website on their own purchased domain.
Fee: $ 35.00
Thursday, February 11, 2016 8:30 AM to 12:00 PM
Topic: Managing a Business
Foundations for Business Success The Foundations for Business Success program provides the essential building blocks for launching a new business. In four course sessions participants will address the critical elements required for business success: Business Concept, Customer Relations, Organization, and Operations. The target audience for this program is small business owners who are currently launching a new business or are in an advanced pre-launch phase. Course sessions are designed to be highly interactive with participants using GrowthWheel worksheets to capture information specific to their new business. Session 1. Business Concept (KB) = value proposition, product description, business description, business model Session 2. Customer Relations (JH) = target market, marketing, sales, customer service, PR Session 3. Business Operations (PD) = Employees, HR, business processes, key partners, legal issues Session 4. Business Finance (TS) = Financial management, accounting, financial projections, capital Target Audience: The target audience for this program is small business owners who are currently launching a new business or are in an advanced pre-launch phase. The program is limited to 16 participants, and participants who have not launched their business will require an SBDC counselor recommendation to enroll.
Speaker: Katie Boddy, SBDC Business Analyst
Fee: $ 150.00
Thursday, February 11, 2016 2:00 PM to 3:30 PM
Topic: Start-up Assistance
Have you been considering starting your own small business but are unsure of where to begin? Don't miss out on this This NO COST seminar that is designed to help entrepreneurs understand what it takes to start a business! You will be provided with information about Startup Fundamentals, Marketing and Business Planning, Financing, Licenses, Business Structures, Regulations and more. Once you have successfully completed this session, you will be better able to decide if your business idea is worth pursuing, and you will be armed with the information necessary to continue onward with your business endeavor!
Tuesday, February 16, 2016 9:00 AM to 11:00 AM
Topic: Marketing and Sales
Grow Your Business Using Twitter Cut Through the Noise and the Nonsense February 16, 2016 9 - 11 am Ever feel like Twitter is just a lot of noise and celebrity nonsense? Maybe you’ve avoided it because it seems confusing, idiotic and sometimes downright vulgar! If you’re doubtful about Twitter, whether you have an account or not, this course is for you. In this Twitter training session, we’re going to introduce you to some simple, easy to implement strategies and tactics. In this course, we will cover: • How to set up a compelling profile. • How to grow your followers without paying for them. • Developing profitable relationships on Twitter and moving them into your sales funnel. • How to use hash tags appropriately. • How to automate 85% of your Twitter feed so that you can focus on results. • How to use and interpret your Twitter analytics This course is intended for business owners or their staff who want to use Twitter efficiently and effectively to grow their business.
Speaker: Lynn Ruby, CEO Ruby Marketing Systems and Authorized Local Expert for Constant Contact
Fee: $ 50.00
Wednesday, February 17, 2016 5:00 PM to 8:00 PM
Topic: Social Media Marketing
This 3-hour workshop teaches students how to customize and add more functionality to the Wordpress website that was developed in Website Design Part II. Learn about social media integration; adding a contact form; adding a shopping cart; link building; meta tags, google analytics; blogging; and more! Must have a Wordpress website to participate.
Fee: $ 35.00
Thursday, February 18, 2016 8:30 AM to 12:00 PM
Topic: Managing a Business
Foundations for Business Success The Foundations for Business Success program provides the essential building blocks for launching a new business. In four course sessions participants will address the critical elements required for business success: Business Concept, Customer Relations, Organization, and Operations. The target audience for this program is small business owners who are currently launching a new business or are in an advanced pre-launch phase. Course sessions are designed to be highly interactive with participants using GrowthWheel worksheets to capture information specific to their new business. Learning Objectives: Session 1. Business Concept (KB) = value proposition, product description, business description, business model Session 2. Customer Relations (JH) = target market, marketing, sales, customer service, PR Session 3. Business Operations (PD) = Employees, HR, business processes, key partners, legal issues Session 4. Business Finance (TS) = Financial management, accounting, financial projections, capital acquisition Target Audience: The target audience for this program is small business owners who are currently launching a new business or are in an advanced pre-launch phase. The program is limited to 16 participants, and participants who have not launched their business will require an SBDC counselor recommendation to enroll.
Speaker: Jenny Herschaft, SBDC Business Analyst
Fee: $ 150.00
Thursday, February 18, 2016 5:00 PM to 7:00 PM
Topic: Social Media Marketing
New to Facebook for your business? Great! Then this class is for you! By the end of the two hours, you will have a working Facebook page for your business. Bring photos, logos, ideas for your first notes.
Fee: $ 25.00
Monday, February 22, 2016 9:00 AM to 11:00 AM
Topic: Tax Planning
IRS Small Business Taxes – Employees and Payroll Taxes Brief Description: As you start adding employees in your business it is crucial that you are aware of and follow the IRS requirements for calculating payroll taxes and making tax payment deposits. This workshop delivered by IRS Enrolled Agents is geared to ensure that you have the information you need to make informed decisions as you manage your employees and payroll taxes. Participants will learn how to make the distinction between employees and independent contractors, how to calculate payroll withholding and unemployment taxes, and how to make tax deposits. Learning Objectives: Lesson 6: What you need to know about federal taxes when hiring employees or contractors • Worker classification employee vs. independent contractor • Employer responsibilities if you have employees • Independent contractors Lesson 7: How to manage payroll so you withhold the correct amount from employees • What are wages? • Calculating payroll • Calculating withholding • Unemployment taxes Lesson 8: How to make tax deposits and file a return to report your payroll taxes • Making tax deposits • Reporting payroll taxes • Filing options Lesson 9: Hiring people who live in the U.S. but who aren't U.S. citizens • Determining a worker's tax status • Resident aliens • Nonresident aliens • Employment taxes • Nonresident alien independent contractors Target Audience: This workshop is intended for any small business that has or is adding employees and provides them the information they need to know to calculate and file Federal payroll and unemployment taxes.
Speaker: Carvel Stewart, EA, BS – Accounting University of Utah
Wednesday, February 24, 2016 10:00 AM to 2:00 PM
Topic: Not Set
Success Awards Luncheon The Arizona State Capitol House Lawn
Thursday, February 25, 2016 8:30 AM to 12:00 PM
Topic: Managing a Business
Foundations for Business Success Brief Description: The Foundations for Business Success program provides the essential building blocks for launching a new business. In four course sessions participants will address the critical elements required for business success: Business Concept, Customer Relations, Organization, and Operations. The target audience for this program is small business owners who are currently launching a new business or are in an advanced pre-launch phase. Course sessions are designed to be highly interactive with participants using GrowthWheel worksheets to capture information specific to their new business. Learning Objectives: Session 1. Business Concept (KB) = value proposition, product description, business description, business model Session 2. Customer Relations (JH) = target market, marketing, sales, customer service, PR Session 3. Business Operations (PD) = Employees, HR, business processes, key partners, legal issues Session 4. Business Finance (TS) = Financial management, accounting, financial projections, capital acquisition Target Audience: The target audience for this program is small business owners who are currently launching a new business or are in an advanced pre-launch phase. The program is limited to 16 participants, and participants who have not launched their business will require an SBDC counselor recommendation to enroll.
Speaker: Patti DuBois, SBDC Business Analyst
Fee: $ 150.00
Thursday, February 25, 2016 2:00 PM to 3:30 PM
Topic: Start-up Assistance
Have you been considering starting your own small business but are unsure of where to begin? Don't miss out on this This NO COST seminar that is designed to help entrepreneurs understand what it takes to start a business! You will be provided with information about Startup Fundamentals, Marketing and Business Planning, Financing, Licenses, Business Structures, Regulations and more. Once you have successfully completed this session, you will be better able to decide if your business idea is worth pursuing, and you will be armed with the information necessary to continue onward with your business endeavor!
Thursday, February 25, 2016 5:00 PM to 8:00 PM
Topic: Social Media Marketing
The following topics will be discussed: * Security: The importance of how and how to's. What to do if hacked; how to thwart hackers; common mistakes that leave a site vulnerable. * HTML: Just a brief overview as CSS is dependent on HTML (or another mark-up language). * CSS (Cascading Style Sheets): Just the basics, including how to add classes, change colors, margins, etc. * PHP: Only the concept and how to spot common issues. * Pluggin and Theme Modification: Basic theme and plugin modifications (all handled through HTML, PHP and CSS).
Fee: $ 45.00

March

Tuesday, March 01, 2016 9:00 AM to 10:30 AM
Topic: Not Set
Standout Subject Lines Get Opened Get Read, Get Results! March 1, 2016 9 am - 10:30 am Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. We’ll cover: • The three keys that make or break your subject line (and how short your window really is..) • What works – and what does NOT work – in capturing your readers’ attention. • Length, brand, urgency and offers – make them work for your subject lines. • Before and after examples that make it crystal clear how to improve your results Get their attention – get in the door – and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!
Speaker: Lynn Ruby
Wednesday, March 02, 2016 9:00 AM to 4:00 PM
Topic: Not Set
Join us for an interactive fast-paced Grant Writing Workshop and learn how to find and secure organizational funding. Become a Grant-Writer today! Enhance your skill-set, Improve your understanding of the grant writing process, Increase your organizational revenue Participants will learn how to: Indentify prospective funders and donors and write compelling, winning proposals
Thursday, March 03, 2016 8:30 AM to 12:00 PM
Topic: Financing
Foundations for Business Success The Foundations for Business Success program provides the essential building blocks for launching a new business. In four course sessions participants will address the critical elements required for business success: Business Concept, Customer Relations, Organization, and Operations. The target audience for this program is small business owners who are currently launching a new business or are in an advanced pre-launch phase. Course sessions are designed to be highly interactive with participants using GrowthWheel worksheets to capture information specific to their new business. Learning Objectives: Session 1. Business Concept (KB) = value proposition, product description, business description, business model Session 2. Customer Relations (JH) = target market, marketing, sales, customer service, PR Session 3. Business Operations (PD) = Employees, HR, business processes, key partners, legal issues Session 4. Business Finance (TS) = Financial management, accounting, financial projections, capital acquisition Target Audience: The target audience for this program is small business owners who are currently launching a new business or are in an advanced pre-launch phase. The program is limited to 16 participants, and participants who have not launched their business will require an SBDC counselor recommendation to enroll.
Speaker: Thomas Schumann, SBDC Counselor
Fee: $ 150.00
Thursday, March 03, 2016 11:00 AM to 1:00 PM
Topic: Not Set
Technology Commercialization Workshops Workshop 2: TechFund Lack of sufficient capital has been the cause of many business failures. During this module, we’ll cover various capital formation strategies. You’ll learn about the different funding options that are available, depending on your level of venture readiness, how to tailor an investor pitch to each type, funding that’s available through the government and alternative sources of financing. Specific objectives include: • Learn how to calculate the funding needed at each stage of your business. • Understand the types of funding that are available at different stages of venture readiness. • Understand the difference between angel investors and venture capitalists, and how to tailor an investor pitch to each. • Learn about funding available from government sources (SBIR, tax credits, etc.) • Learn how you can leverage alternative funding sources (i.e. asset-based lending, factoring, etc.
Speaker: Sanjay Dhole is a Technology Program Coordinator for Maricopa SBDC. He works with tech startups by helping them put together business plan, feasibility analysis, SBIR/STTR proposal preparation, investor readiness and other activities. Prior to joining SBDC, Sanjay founded and operated two Arizona based businesses in the area of IT Software and Finance. Sanjay holds Masters in Electrical Engineering from Arizona State University and Bachelors in Electrical Engineering from Indian Institute of Technology. He worked for Microchip Technology and Intel Corp. as Product and Design Engineer prior to starting his entrepreneurial career. You may contact Sanjay at sanjay.dhole@domail.maricopa.edu
Thursday, March 03, 2016 5:00 PM to 8:00 PM
Topic: Social Media Marketing
Creating a Facebook business page is your key to unlocking markets and sales on the other side of the globe. Learn the secrets of a great Facebook page which develops friendships, increases your company's sales, and increases your profits.
Fee: $ 25.00
Monday, March 07, 2016 9:00 AM to 12:30 PM
Topic: Marketing and Sales
Bootcamp – Building an E-mail from Start to Finish What is it? This workshop provides you with the step by step design process in creating and branding your Master Template to follow industry best practices. Learn how to confidently set email marketing goals, use your email as a vehicle to drive traffic, and increase engagement by using simple yet powerful best practices. During this 3 hour course we'll cover: Creating and Branding a Master Template with Company Colors, Logo & Contact Information, Social Media Buttons, and Links Best Practices and Ground Rules for Creating Content Videos, Images, Call to Actions, Surveys, and Tables Getting Your Emails Noticed in the inbox through your Subject Line, From Name, and using Pre-Header Teaser Text Who Should Attend? This session is for everyone, from brand new users, to those with years of Constant Contact experience. Email Marketing is constantly evolving and this course helps every user stay on top of the current industry best practices. This session will also provide additional best practices and teach techniques to creating engaging content for your email communications. By incorporating more advanced Email Marketing techniques and features, you'll be able to effectively communicate with your audience and keep them coming back for more.
Speaker: Lynn Ruby, CEO Ruby Marketing Systems and Authorized Local Expert for Constant Contact
Fee: $ 129.00
Tuesday, March 08, 2016 8:30 AM to 12:30 PM
Topic: Cash Flow Management
Four week course – March 8, 10, 22 and 24 The program is designed to help owners and managers of small business better understand financial management and increase their chances of success in today's difficult economic times. In this hands-on workshop, you’ll cover: *Overcoming common business problems *Understanding your financial position *Making effective pricing decisions *Evaluating cost patterns *Making your business bankable *Avoiding cash crunches
Fee: $ 295.00
Tuesday, March 08, 2016 1:00 PM to 3:00 PM
Topic: Government Contracting
PTAC Presents: Laying the Groundwork Learn the basics of how government contracting work. Very basic introduction to government contracting and the services PTAC offers. We follow a Who, What, Why, When and How format followed by a group discussion. This course is for small business owners who know very little or nothing about government procurement.
Speaker: Kate Hoy, AzPTAC Counselor, Maricopa County
Thursday, March 10, 2016 8:30 AM to 12:30 AM
Topic: Marketing and Sales
Four week course – March 8, 10, 22 and 24 The program is designed to help owners and managers of small business better understand financial management and increase their chances of success in today's difficult economic times. In this hands-on workshop, you’ll cover: *Overcoming common business problems *Understanding your financial position *Making effective pricing decisions *Evaluating cost patterns *Making your business bankable *Avoiding cash crunches
Fee: $ 295.00
Thursday, March 10, 2016 2:00 PM to 3:30 PM
Topic: Not Set
Have you been considering starting your own small business but are unsure of where to begin? Don't miss out on this This NO COST seminar that is designed to help entrepreneurs understand what it takes to start a business! You will be provided with information about Startup Fundamentals, Marketing and Business Planning, Financing, Licenses, Business Structures, Regulations and more. Once you have successfully completed this session, you will be better able to decide if your business idea is worth pursuing, and you will be armed with the information necessary to continue onward with your business endeavor!
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