Search engine optimization (SEO) is the process of optimizing a web asset (like your website) with the goal of attracting targeted web traffic. Keywords are search phrases that people type into search engines like Google or Bing. Keyword research is the process of uncovering exactly what people are typing in to search engines. They might be looking for a specific product or service. Or they could be trying to solve a problem. This class will teach you how to find the keywords that will attract the visitors you want to your website. Get step by step instruction on how to research keywords, how to organize them and finally, how to use them. You’ll take away: Solid knowledge of how to do keyword research A plan to research keywords for different topics Screen captured video of an example to reference as needed A step by step PDF guide to using keywords
Speaker(s): Kathleen Sirimarco
Fee: $ 25.00
Payment link will be sent separately after registration is submitted.