If you're a startup or have been in business for a while and you want to redo or rethink your digital marketing, mainly if you’re not seeing results (or sales!). This workshop is for you! What you will learn…. Part I: Social Media 1. The Importance of Defining Your Target Market 2. How to Create Your Target Market Personas 3. How to Know which Social Media Networks Work Best for B2B (business-to-business) and B2C (business-to-consumer) or both. 4. How to Set SMART Goals 5. How to Develop Strategic and Tactical Plans to Reach Your Target and Meet Your Goals Part 2: Websites 1. 4 Things to Consider Before you Build or Redo your Website 2. How to put the Customer First 3. The Components of a Successful Website 4. How the Website works with Content and Social Media to Attract Visitors 5. How to Convert Visitors to Leads and Sales 6. Google Core Web Vitals Update and How it Affects your Search Engine Optimization (SEO)
Speaker(s): Giselle Aguiar, founder of AZ Social Media Wiz is a social media, content and digital marketing consultant and trainer. She specializes in market research, strategic planning, social media and marketing automation setups, training and coaching. She's been doing Internet marketing since 1995. She started her career in retailing, then transferred to the hospitality and travel industries before focusing on marketing and advertising. She recently published an ebook: "The Blueprint: Strategies for Effective Social Media and Digital Marketing: Your Total Digital Marketing Strategy Solution!" She manages the SCORE Greater Phoenix weekly newsletter and is their blog editor.
Co-Sponsor(s): Globe Chamber of Commerce
For more information about this event or any other events, contact the EAC Small Business Development Center at (928) 428-8590 or email: sbdc@eac.edu.
Fee: No Cost
