Having consistent branding throughout the social media networks is crucial to keep a positive image of your company. Your brand is your online reputation. Having a fuzzy graphic or an incomplete social media business page is like having a sloppy lobby. In this workshop you will learn: • How Google changed the way we market • What is content marketing? • An overview of the major social media networks and the graphics • What is a hashtag and how do they work? • How content marketing works with social media to get you search engine optimization (SEO) • The steps to a successful inbound marketing strategy
Speaker(s): Giselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping small to mid-sized business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s worked in Internet marketing since 1995. She’s a trainer and the official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and Adjunct Faculty at Phoenix College teaching Marketing and Social Networking.
Fee: No Cost
