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Social Media 101 - The Basics of Social

Tue 9:00 AM to 10:30 AM

Social Media 101 - The Basics of Social You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working. This presentation is a guide for small businesses or nonprofits who have been using social media marketing, but need some tips to take them to an intermediate level and/or add new channels to their marketing efforts. Core Concepts Include: A closer look at the 5 most popular social networks: Facebook Twitter LinkedIn Google+ Pinterest Within each network: How to tell if it’s right for your business What kind of content to create and post Etiquette How to tell if your content is working Suggestions on what to do next Why social media & email marketing must be used together and how to make that happen. Who Should Attend? Small business owners, nonprofits and those in charge of marketing. Geared for beginners and those who have dipped their toe into social media yet might still be overwhelmed, confused or feel like you’re not quite sure how to make it work for your business or nonprofit.

Speaker(s): Lynn Ruby, CEO Ruby Marketing Systems and Authorized Local Expert for Constant Contact Lynn Ruby is a down-to-earth, plain talking and unemployable entrepreneur dedicated to helping business owners implement the best of marketing techniques while throwing out the rest. She believes if entrepreneurs would focus on perfecting and systematizing the right marketing strategies, they could make more money and experience less frustration instead of suffering in overwhelm and “just getting by” mode.

Fee: No Cost

Phone: 480.784.0590


Maricopa Community Colleges SBDC
GateWay Community College
108 N. 40th Street South Building (SO) Phoenix, AZ 85034