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Trademark Basics - What Every Small Business Should Know Now, Not Later

Thu 10:00 AM to 11:30 AM
Topic: Business Basics

Are you a small business owner or entrepreneur interested in learning about trademarks and how to apply for a federal registration? Join USPTO trademark advising attorney Jason Lott for a discussion about what all entrepreneurs, small businesses, and start-ups should know about trademarks. Objectives (What will participants know and/or be able to do after attending): Difference between trademark, patent, copyright, domain name, and business name. Key to creating a protectable trademark Importance of a comprehensive trademark search Registering your trademark with the USPTO How to get free and reduced-price legal assistance Benefits of federal trademark registration Topics include: How trademarks, copyrights, patents, domain names, and business name registrations all differ The benefits of federal trademark registration Why it is important for any new business to select a trademark that will be both federally registrable and legally protectable Critical factors to consider when choosing a mark The importance of doing a complete search and whether an attorney should be used The USPTO's role in the federal registration process How to get free and reduced-price legal help when applying for registration

Speaker(s): Lou Farina, Maricopa SBDC Business Analyst Jason Lott, Attorney Advisor for Trademark Educational Outreach, United States Patent and Trademark Office

Fee: No Cost

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