Begin creating a marketing plan following a simple 5-step process that links to your organization’s bottom line and overall goals. By the end of this session, you will have started a marketing plan that ties to your organization’s overall business goals. You will list desired outcomes, set measurable goals, identify external environmental changes that may impact your plan, start a SWOT, and list at least one key strategy to implement in the next 3 months. Handouts and worksheets will be provided. Topics include: 5-Step Marketing Plan External Environmental Scan SWOT Strategies and Actions
Speaker(s): Jeri Denniston, Business Analyst, Maricopa SBDC
Fee: No Cost
