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Marketing Your Business - Session 2

Wed 10:00 AM to 11:00 AM
Topic: Marketing and Sales

Planning is a 4-Letter Word

Begin creating a marketing plan following a simple 5-step process that links to your organization’s bottom line and overall goals.

By the end of this session, you will have started a marketing plan that ties to your organization’s overall business goals. You will list desired outcomes, set measurable goals, identify external environmental changes that may impact your plan, start a SWOT, and list at least one key strategy to implement in the next 3 months. Handouts and worksheets will be provided.

Topics Include

  • 5-Step Marketing Plan
  • External Environmental Scan
  • SWOT
  • Strategies and Actions

Fee: No Cost

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